-
1 audience impact
Реклама: воздействие на аудиторию -
2 audience impact
Англо-русский словарь промышленной и научной лексики > audience impact
-
3 impact
1. noun1) Aufprall, der (on, against auf + Akk.); (of shell or bomb) Einschlag, der; (collision) Zusammenprall, derhave an impact on somebody/something — Auswirkungen auf jemanden/etwas haben
2. transitive verbmake an impact on somebody/something — Eindruck auf jemanden/etwas machen
* * *['impækt]1) ((the force of) one object etc hitting against another: The bomb exploded on impact.) der Zusammenprall2) (a strong effect or impression: The film had quite an impact on television viewers.) die Wirkung* * *im·pactI. n[ˈɪmpækt]the \impact of a crash die Wucht eines Zusammenstoßes; (of a bullet/meteor) Einschlag mon \impact beim Einschlagto have an \impact on sb einen Effekt bei jdm bewirken, Eindruck bei jdm machenII. vt[ɪmˈpækt]esp AM, AUS▪ to \impact sb/sth jdn/etw beeinflussen, Auswirkungen auf jdn/etw habenIII. vi[ɪmˈpækt]1. (hit ground) aufschlagen▪ to \impact on sb/sth jdn/etw beeinflussen, Auswirkungen auf jdn/etw haben* * *['ɪmpkt]1. nAufprall m (on, against auf +acc); (of two moving objects) Zusammenprall m, Aufeinanderprallen nt; (of bomb) (on house, factory) Einschlag m (on in +acc); (on roof, ground) Aufschlag m (on auf +dat); (of light, rays) Auftreffen nt (on auf +acc); (= force) Wucht f; (fig) (Aus)wirkung f (on auf +acc)on impact ( with) — beim Aufprall (auf +acc )
he staggered under the impact of the blow — er taumelte unter der Wucht des Schlages
his speech had a great impact on his audience — seine Rede machte großen Eindruck auf seine Zuhörer
you can imagine the impact of this on a four-year-old — Sie können sich vorstellen, wie sich das auf einen Vierjährigen auswirkt
2. vito impact on sb/sth (fig) — auf jdn/etw einwirken
3. vtaufschlagen auf (+acc); two things zusammendrücken; (fig = have an effect on) einwirken auf (+acc)* * *A s [ˈımpækt]1. Zusammen--, Anprall m2. Auftreffen n, -prall m:on impact beim Aufprall3. a) MIL Auf-, Einschlag m:impact fuse Aufschlagzünder mb) Impakt m, Meteoriteneinschlag m:impact crater Meteoritenkrater m4. PHYS, TECHa) Stoß m, Schlag mb) Wucht f:impact extrusion Schlagstrangpressen n;impact pressure Staudruck m;impact-resistant stoßfest;impact strength Schlagbiegefestigkeit f5. figa) (heftige) (Ein)Wirkung, Auswirkungen pl, (starker) Einfluss (on auf akk), (von Werbemaßnahmen) Impact mb) (starker) Eindruck ( alle:on auf akk)c) Wucht f, Gewalt fmake an ( oder a great) impact (on) einschlagen oder einen starken Eindruck hinterlassen (bei), sich mächtig auswirken (auf akk);B v/t [ımˈpækt]1. zusammenpressen, -drücken2. vollstopfen, verstopfenimpacted fracture eingekeilter Bruch;impacted tooth impaktierter Zahn* * *1. noun1) Aufprall, der (on, against auf + Akk.); (of shell or bomb) Einschlag, der; (collision) Zusammenprall, derhave an impact on somebody/something — Auswirkungen auf jemanden/etwas haben
2. transitive verbmake an impact on somebody/something — Eindruck auf jemanden/etwas machen
* * *n.Anschlag -¨e m.Aufprall -e m.Auswirkung f.Beaufschlagung f.Beeinflussung f.Einschlag m.Einwirkung f. -
4 impact
'impækt1) ((the force of) one object etc hitting against another: The bomb exploded on impact.) (sammen)støt, slag2) (a strong effect or impression: The film had quite an impact on television viewers.) innvirkning, inntrykkIsubst. \/ˈɪmpækt\/1) ( spesielt mekanikk) støt, slag, trykk2) innflytelse, innvirkning, effekt, følge(r)3) sammenstøt, kollisjon4) inntrykk5) ( om prosjektil) anslag, nedslag6) kraft7) ( golf) tilslagimpact against\/on støt moton impact i slaget, i (sammen)støtetIIverb \/ɪmˈpækt\/1) presse sammen, presse inn, klemme sammen2) fylle (helt)3) kollidere med, krasjlande påimpact into\/in presse sammen iimpact on virke inn på, ha virkning på -
5 воздействие на аудиторию
Advertising: audience impactУниверсальный русско-английский словарь > воздействие на аудиторию
-
6 índice
m.1 index, table of contents.2 index finger, index, forefinger, long finger.3 rate, coefficient, ratio.4 pointer, indicator.5 suffix of a string.* * *2 (de un libro) index, table of contents; (catálogo) catalogue3 (dedo) index finger, forefinger\índice de mortalidad death rateíndice de natalidad birth rateíndice de precios al consumo retail price index* * *noun m.* * *SM1) [de libro, publicación] indexíndice de materias, índice temático — table of contents
2) (=catálogo) (library) catalogue, (library) catalog (EEUU)3) (Estadística) rateíndice de audiencia — (TV) audience ratings pl
índice de mortalidad — death rate, mortality rate
4) (Econ) index5) (Mec)6) (=prueba) sign, indicationes un índice claro de que el plan ha fracasado — it's a clear sign o indication that the plan has failed
7) (Téc) (=aguja) pointer, needle; (=manecilla) hand8) (Anat) (tb: dedo índice) index finger, forefinger9) (Rel)* * *1) ( de una publicación) index; ( catálogo) catalog*2) (Anat) index finger, forefinger3)a) (Mat, Inf) indexb) (tasa, coeficiente) rate4) (indicio, muestra) sign, indication* * *1) ( de una publicación) index; ( catálogo) catalog*2) (Anat) index finger, forefinger3)a) (Mat, Inf) indexb) (tasa, coeficiente) rate4) (indicio, muestra) sign, indication* * *índice11 = index [indices/indexes, -pl.].Nota: Listado alfabético o sistemático de materias que envían a la posición de cada materia en un documento o conjunto de documentos.Ex: An index, in the context of information retrieval, is some kind of physical mechanism, or tool, which serves to indicate to the searcher those parts of an information store which are potentially relevant to a request.
* al estilo de los índices de materia = subject-type.* basado en índices = index-based.* boletín de índices = indexing bulletin.* buscar a través de los índices = browse.* búsqueda en el índice = index searching.* consultar a través de los índices = browse.* consultar un índice = search + index.* creación de los índices de un libro = back-of-the-book indexing, back-of-book indexing.* crear un índice = generate + index.* disco índice = index disc.* distribución de una materia en su índice = subject scatter.* elaborar un índice = produce + index.* entrada del índice = index entry.* hacer un índice digital = thumb index.* índice acumulativo = cumulative index, cumulated index.* índice alfabético = alphabetical index.* índice alfabético de materias = alphabetical subject index.* índice articulado de materias = articulated subject index.* índice bibliométrico = bibliometric index.* Indice Británico de Tecnología (BTI) = BTI (British Technology Index).* índice colectivo = pool index.* índice cruzado = dual dictionary.* índice de autores = author index.* Indice de Autores Corporativos = Corporate Index.* Indice de Citas = citation index, Citation Index.* Indice de Citas de Ciencia (SCI) = Science Citation Index (SCI).* Indice de Citas de las Ciencias Sociales (SSCI) = Social Sciences Citation Index (SSCI).* índice de contenido = contents list, table of contents [ToC], contents table.* Indice de Documentos de las Naciones Unidas (UNDEX) = UNDEX (United Nations Documents Index).* Indice de Documentos de las Naciones Unidas (UNDI) = UNDI (United Nations Documents Index).* Indice de Fuentes = source index, Source Index.* índice de libro = book index.* índice de listado de ordenador compuesto tipográficamente = typeset computer book form index.* índice de localización = localisation index.* índice de materias = subject index, topical index, subject guide.* índice de medicina = medical index.* índice de nombres = name index.* índice de publicaciones periódicas = periodical index.* índice derivado automáticamente de los títulos = derived index.* índice de términos permutados = Permuterm index.* índice de títulos = title index.* índice digital = thumb index, thumb holes.* índice encuadernado de listado de ordenador = computer book form index, computer book form index.* índice encuadernado en forma de listado de ordenador = computer book form index.* índice en lenguaje natural = natural language index.* índice en microfilm = microfilm index.* índice especializado = special index, specialist index.* índice específico = specific index.* índice final = back-of-the-book index, back-of-book index.* índice general = general index.* índice impreso = printed index.* índice invertido = dictionary, inverted index, inverted list.* índice invertido de las citas bibliográficas = citation dictionary.* índice invertido de las palabras del título = title word dictionary.* índice jerárquico = hierarchical index.* índice KWIC = KWIC index.* índice KWIC (Palabra Clave en su Contexto) = KWIC (Keyword-in-Context).* índice KWIT (Palabra Clave del Título) = KWIT (Keyword-in-Title).* índice KWOC (Palabra Clave fuera de su Contexto) = KWOC (Keyword-Out-of-Context).* índice permutado = permuted index, shunted index.* índice permutado del tipo KWIC = KWICed index.* Indice Permutado de Materias = Permuterm Subject Index.* índice permutado de palabras clave = permuted keyword index.* índice permutado de títulos = permuted title index.* índice por unitérminos = uniterm index.* índice postcoordinado = post-coordinate index.* índice precoordinado = pre-coordinate index.* índice quinquenal = quinquennial index.* índice relativo = relative index.* índices de títulos al estilo de los índices de materia = subject-type title indexes.* índices postcoordinados de fichas = card based post-coordinate index.* índice temático = subject index, thematic index, subject directory.* índice visible = visible index.* revista de índices = indexing journal.* sin índice = indexless.* sistema en el que el documento aparece representado en un único lugar del ín = one-place system.* término del índice = index term.índice22 = indicator, rate, ratio, incidence, index [indices/indexes, -pl.], rating.Ex: To indicate from which field a given work was Cuttered, these second indicators could be further redefined = Para indicar de qué campo se le había asignado la marca de Cutter a una obra, se podían delimitar aún más estos segundos indicadores.
Ex: Whether, in the future, the co-operatives will be able to fund appropriate developments at a sufficiently rapid rate remains an unanswered question.Ex: The microfiche is a common form for catalogues and indexes, usually 208 or 270 frames per fiche, in a piece of film and with a reduction ratio of 42 or 48:1.Ex: The number of entries in pre-co-ordinate system will depend upon the incidence of references and multiple entries.Ex: As job anxiety scores increased, job satisfaction indices decreased.Ex: But the rater must not be afraid to give negative ratings.* índice de abandono escolar = dropout rate.* índice de acierto = hit rate.* índice de afinidad = affinity index.* índice de alcoholemia = blood alcohol level.* índice de alcohol en sangre = blood alcohol level.* índice de apertura = openness index.* índice de audiencia = rating.* índice de calidad del aire = air quality index.* índice de colesterol = cholesterol level.* índice de confianza del consumidor = consumer confidence index.* índice de criminalidad = crime rate.* índice de deserción escolar = dropout rate.* índice de divorcios = divorce expectancy.* índice de evaporación = evaporation rate.* índice de exhaustividad = recall ratio.* índice de exhaustividad de la recuperación = recall measure.* índice de éxito = success rate.* índice de fracaso escolar = failure rate, dropout rate.* índice de impacto = impact indicator, impact factor.* índice de impacto de una publicación periódica = periodical impact factor.* índice de impacto inmediato = immediacy index.* índice de irrelevancia = fallout, fallout ratio.* índice de Jaccard = Jaccard's index.* índice del coste de (la) vida = cost of living index.* índice del costo de (la) vida = cost of living index.* índice de legibilidad = readability rating, readability formula, readability index.* índice de masa corporal (IMC) = body mass index (BMI).* índice de morbosidad = morbidity rate.* índice de morbosidad infantil = infant morbidity rate.* índice de mortalidad = death rate, mortality rate.* índice de mortalidad infantil = infant mortality rate.* índice de mortalidad materna = maternity mortality rate.* índice de mortandad = death rate, mortality rate.* índice de no citación = uncitedness.* índice de obsolescencia = aging rate [ageing rate], aging factor [ageing factor].* índice de octano = octane number.* índice de palabras del documento = textwords ratio.* índice de pertinencia = precision ratio, relevance rating, relevance ranking.* índice de ponderación = threshold weight.* índice de precios = price index.* índice de precios al consumo = consumer price index (CPI), cost of living index.* Indice de Precios al Consumo (IPC) = Retail Price Index (RPI).* índice de precipitación = rainfall figure.* índice de precisión = precision figure.* índice de predicción = predictor.* índice de probabilidad = expectancy ratio.* índice de producción = output indicator.* índice de productividad = output measure.* índice de registro por documento = item record index.* índice de registro por término = term record index.* índice de rendimiento = performance rating, performance measure, output measure.* índice de rendimiento personal = individual performance index.* índice de respuesta = response rate, rate of response.* índice de satisfacción = fill rate, satisfaction rating.* índice de suicidios = suicide rate.* índice de uso = performance measure, output measure.* índice económico = economic index.* índice proporciométrico = proportiometric index.índice33 = forefinger.Nota: Dedo de la mano.Ex: Then he picked up about 2 cm. of type from the right-hand end of the uppermost line (i.e. the last word or two of the last line) with the thumb and forefinger of his right hand, read it, and dropped the pieces of type one by one into their proper boxes.
* dedo índice = index finger, forefinger.* * *A1 (de una publicación) index; (catálogo) catalog*2Compuestos:alphabetical index● índice temático or de materiastable of contentsB ( Anat) index finger, forefingerC1 ( Mat) index2 ( Inf) index3 (tasa, coeficiente) rateun aumento en el índice de criminalidad an increase in the crime rateCompuestos:cephalic indexratings (pl)cost-of-living indexbody mass indexdeath rate, mortality ratebirth rate● índice de precios al consumo or al consumidorconsumer prices index, ≈ retail price index ( in UK)wholesale price index● índice de sobrevivencia or supervivenciasurvival rateD (indicio, muestra) sign, indicationes un índice de la crisis it is a sign o an indication of the crisis* * *
Del verbo indizar: ( conjugate indizar)
indicé es:
1ª persona singular (yo) pretérito indicativo
indice es:
1ª persona singular (yo) presente subjuntivo3ª persona singular (él/ella/usted) presente subjuntivo3ª persona singular (él/ella/usted) imperativo
Multiple Entries:
indizar
índice
índice sustantivo masculino
1 ( de una publicación) index;
( catálogo) catalog( conjugate catalog)
2 (Anat) index finger, forefinger
3 (tasa, coeficiente) rate;
índice sustantivo masculino
1 (de libro) index, contents pl
2 (proporción, tasa) rate
índice de audiencia, ratings pl; índice de natalidad/mortalidad, birth/death rate
Fin índice de precios al consumo (IPC), retail price index (RPI)
Fin índice bursátil, stockmarket index
Téc índice de calidad, quality factor
3 Anat (dedo) índice, index finger, forefinger
4 (síntoma, señal) sign, indication
Index tiene dos formas del plural: si te refieres al contenido de un libro, el plural es indexes, pero si te refieres a un término matemático, es indices.
' índice' also found in these entries:
Spanish:
abstención
- concentrarse
- dedo
- IPC
- sumaria
- sumario
- tabla
- ponderar
- tasa
English:
birth rate
- consumer price index
- content
- CPI
- death rate
- economy
- finger
- forefinger
- index
- index finger
- labour-intensive
- literacy
- rate
- rating
- Retail Price Index
- RPI
- unemployment
- gazetteer
- incidence
- retail
- subject
* * *índice nm1. [indicador] index;[proporción] level, rate índice de audiencia audience ratings;índice bursátil stock market index;Quím índice de cetano cetane number; Informát índice de compresión compression ratio;índice de desempleo unemployment rate;el índice de desempleo ha caído unemployment has fallen;Bolsa índice Dow Jones Dow-Jones index;índice económico economic indicator;índice de golpes [en golf] stroke index;índice de mortalidad mortality rate;índice de natalidad birth rate;Bolsa índice Nikkei Nikkei index;índice de popularidad popularity rating;Fís índice de refracción refractive index2. [señal, indicio] sign, indicator;el número de llamadas es índice del interés despertado the number of calls is a sign of how much interest has been generated3. [lista, catálogo] catalogue;[de libro] index;índice (de contenidos) (table of) contentsíndice alfabético alphabetical index;índice de materias table of contents;índice onomástico index of proper names;índice temático subject index5.(dedo) índice index finger6. [letra] index7. Mat index* * *m1 index;índice de precios al consumo consumer price index, Br tb retail price index;índice bursátil stock market index, Br share index;índice de desempleo unemployment rate2:dedo índice index finger* * *índice nm1) : index2) : index finger, forefinger3) indicio: indication* * *índice n2. (dedo) index finger -
7 reach
I 1. [riːtʃ]1) (physical range) portata f."keep out of reach of children" — "tenere fuori dalla portata dei bambini"
the book is beyond o out of my reach non arrivo a prendere il libro; within (arm's) reach a portata di mano; within easy reach of — [ place] in prossimità di, a poca distanza da [shops, facility]
2) (capability)2.beyond o out of reach for sb. al di sopra delle capacità di qcn.; within reach for sb. — alla portata di qcn
1) (of society)2) geogr. (of river)II 1. [riːtʃ]1) (arrive at) [train, river, product] arrivare a [ place]; [ person] arrivare a, giungere a [ place]; arrivare da [ person]; [news, letter] arrivare a [person, place]2) (attain) raggiungere, arrivare a [age, level, point]3) (come to) raggiungere [compromise, agreement]; arrivare a, giungere a [decision, conclusion]; dir. raggiungere [ verdict]4) (by stretching) arrivare a [object, shelf, switch]5) (contact) contattareto reach sb. at 514053, by telephone — contattare qcn. al numero 514053, telefonicamente
6) (make impact on) colpire [audience, market]7) (in height, length) arrivare (fino) a [floor, ceiling]2.1) (stretch)to reach up, down — allungarsi, abbassarsi ( to do per fare)
2) (extend)to reach (up, down) to — arrivare (fino) a
•* * *[ri: ] 1. verb1) (to arrive at (a place, age etc): We'll never reach London before dark; Money is not important when you reach my age; The noise reached our ears; Has the total reached a thousand dollars yet?; Have they reached an agreement yet?) arrivare a, raggiungere2) (to (be able to) touch or get hold of (something): My keys have fallen down this hole and I can't reach them.) raggiungere3) (to stretch out one's hand in order to touch or get hold of something: He reached (across the table) for another cake; She reached out and took the book; He reached across/over and slapped her.) (allungare la mano)4) (to make contact with; to communicate with: If anything happens you can always reach me by phone.) contattare5) (to stretch or extend: My property reaches from here to the river.) estendersi2. noun1) (the distance that can be travelled easily: My house is within (easy) reach (of London).) portata2) (the distance one can stretch one's arm: I keep medicines on the top shelf, out of the children's reach; My keys are down that hole, just out of reach (of my fingers); The boxer has a very long reach.) portata3) ((usually in plural) a straight part of a river, canal etc: the lower reaches of the Thames.) tratto* * *reach /ri:tʃ/n.1 [uc] portata ( di mano); distanza: No help was within reach, non c'era alcun aiuto a portata di mano; The medicine is to be kept out of the reach of children, tenere il medicinale fuori dalla portata dei bambini; Their farm is within easy reach of Bristol, la loro fattoria è a poca distanza (o si raggiunge facilmente) da Bristol2 [uc] atto di allungare la mano: He made a reach for the gun, allungò la mano per afferrare la pistola5 (spesso al pl.) tratto, distesa ( d'acqua, di mare, ecc.); ( di fiume) tronco, tratto: the upper reaches of the Amazon, il tratto superiore del Rio delle Amazzoni● out of sb. 's reach ( anche fig.), fuori dalla portata di q.: The ball was out of his reach, il pallone era fuori dalla sua portata; Designer clothes are out of my reach, gli abiti firmati non sono alla mia portata □ within sb. 's reach ( anche fig.), alla portata di q.: Make sure all the things within the baby's reach are safe, assicurati che tutte le cose alla portata del bambino non siano pericolose; Foreign holidays are now within the reach of the majority, le vacanze all'estero sono ormai alla portata della maggior parte della gente.♦ (to) reach /ri:tʃ/A v. t.1 ( spesso to reach out) allungare: I reached out my hand for the book, ho allungato la mano per prendere il libro2 raggiungere; giungere a: to reach an agreement [a compromise], raggiungere un accordo [un compromesso]; Can you reach the window?, ci arrivi alla finestra?; We reached the town late in the evening, siamo arrivati alla città a sera inoltrata; He died before he reached the age of 30, è morto prima dei trent'anni; Your letter reached me yesterday, la tua lettera mi è arrivata ieri; The water reached his knees, l'acqua gli arrivava alle ginocchia; Our message is not reaching the right people, il nostro messaggio non arriva alle persone giuste; The programme reaches over 5 million viewers every week, il programma è seguito da oltre 5 milioni di spettatori ogni settimana3 (fam.) allungare; passare: Reach me the salt, please, allungami il sale, per favore4 mettersi in contatto con (q., per telefono, ecc.): We've been trying to reach them all day, abbiamo cercato di metterci in contatto con loro tutto il giorno; DIALOGO → - Signing on with an agency- You can reach me on my mobile or landline, può contattarmi al mio cellulare o al numero di casa5 ( sport: calcio, ecc.) arrivare a prendere; arrivare su (fam.): Our keeper reached the ball but failed to stop it, il nostro portiere è arrivato sulla palla ma non è riuscito a trattenerlaB v. i.2 estendersi; arrivare: The Roman empire reached from Gibraltar to Asia Minor, l'impero romano si estendeva da Gibilterra all'Asia Minore; My garden reaches as far as the river, il mio giardino arriva fino al fiume● to reach down, chinarsi; ( di una tenda, una gonna, ecc.) arrivare a; tirare giù (qc. che è in alto): She reached down to grab a handful of pebbles, si chinò per raccogliere una manciata di sassolini; Her dress reached down to her ankles, il vestito le arrivava fino alle caviglie; I reached down the old lady's suitcase, ho tirato giù la valigia dell'anziana signora □ to reach for, allungare la mano per prendere: I reached for my wallet but it wasn't in my bag, ho allungato la mano per prendere il portafoglio, ma non era nella borsa □ to reach for the moon, volere la luna □ ( slang USA) reach for the sky!, mani in alto! □ to reach into, infilare la mano in: He reached into his pocket for the money, ha infilato la mano in tasca per prendere i soldi □ to reach to, arrivare a: This ladder won't reach to the first floor, questa scala non arriva fino al primo piano □ to reach up, protendersi verso l'alto: He reached up and picked a ripe peach from the branch, si è proteso verso l'alto e ha colto una pesca matura dal ramo □ (naut.) to reach land, toccare terra □ to reach the mark, andare a segno □ as far as the eye can reach, fin dove giunge lo sguardo.* * *I 1. [riːtʃ]1) (physical range) portata f."keep out of reach of children" — "tenere fuori dalla portata dei bambini"
the book is beyond o out of my reach non arrivo a prendere il libro; within (arm's) reach a portata di mano; within easy reach of — [ place] in prossimità di, a poca distanza da [shops, facility]
2) (capability)2.beyond o out of reach for sb. al di sopra delle capacità di qcn.; within reach for sb. — alla portata di qcn
1) (of society)2) geogr. (of river)II 1. [riːtʃ]1) (arrive at) [train, river, product] arrivare a [ place]; [ person] arrivare a, giungere a [ place]; arrivare da [ person]; [news, letter] arrivare a [person, place]2) (attain) raggiungere, arrivare a [age, level, point]3) (come to) raggiungere [compromise, agreement]; arrivare a, giungere a [decision, conclusion]; dir. raggiungere [ verdict]4) (by stretching) arrivare a [object, shelf, switch]5) (contact) contattareto reach sb. at 514053, by telephone — contattare qcn. al numero 514053, telefonicamente
6) (make impact on) colpire [audience, market]7) (in height, length) arrivare (fino) a [floor, ceiling]2.1) (stretch)to reach up, down — allungarsi, abbassarsi ( to do per fare)
2) (extend)to reach (up, down) to — arrivare (fino) a
• -
8 barra
f.1 bar (pieza alargada).barra espaciadora space barbarra de labios lipstickbarra (de pan) baguette, French stick2 bar.barra americana (counter) = bar where hostesses chat with clientsbarra libre = unlimited drink for a fixed price3 barre.4 slash, oblique.5 gang (informal) (group of friends). ( River Plate)barra brava = group of violent soccer supporters6 barbell.7 curtain pole.pres.subj.1st person singular (yo) Present Subjunctive of Spanish verb: barrer.* * *1 (en bar, cafetería) bar3 (de helado) block4 (de pan) loaf5 (en tribunal) bar, rail6 (signo de puntuación) slash, solidus7 (de arena) sand bar\no reparar en barras to stop at nothingbarra americana hostess barbarra de carmín→ link=barrabarra de labiosbarra de equilibrio→ link=barrabarra fijabarra de herramientas toolbarbarra de labios lipstickbarra de menú menu barbarra espaciadora space barbarra fija DEPORTE horizontal bar, beambarra inversa backslashbarra libre free barbarras paralelas parallel barsbarras paralelas asimétricas asymmetric bars* * *noun f.1) bar2) rail3) rod* * *SF1) (=pieza alargada) bar; [de metal] bar, ingot; [en armario] rail; [en un bar] bar, counter; [en autoservicio] counter; (Mec) rod; [de bicicleta] crossbarbarra de chocolate — Cono Sur bar of chocolate, chocolate bar, candy bar (EEUU)
barra de desplazamiento vertical — (Inform) scrollbar
barra de herramientas — (Inform) toolbar
barra de pan — French stick, French loaf
barra fija — horizontal bar, fixed bar
2) (Tip) (tb: barra oblicua) oblique stroke, slash3) (Heráldica) stripe, bar4) (Náut) bar, sandbank5) (Jur) (=banquillo) dock6) (Mús) bar7) Cono Sur (=público) [en concierto, espectáculo] audience, spectators pl ; (Dep) fans pl, supporters plbarra brava — gang of hard-line supporters
9) Caribe river mouth, estuary* * *1)a) ( de armario) rail; ( para cortinas) rod, pole; ( de bicicleta) crossbarb) ( de oro) bar; (de turrón, helado) block; ( de jabón) bar; ( de desodorante) stick; ( de chocolate) bar; ( de pan) (Esp, Méx) stick, French loaf2)a) (banda, franja) barb) (Mús) bar (line)c) ( signo de puntuación) oblique, slash3) (para ballet, gimnasia) bar4) (de bar, cafetería) bar5) (AmL fam)a) (de hinchas, seguidores) supporters (pl)¿qué gritan la(s) barra(s)? — what are the supporters shouting?
hacerle barra a alguien — (Andes fam) to cheer somebody on
b) ( de amigos) gang (colloq)6) (Geog)a) ( banco de arena) sandbank, barb) (CS) ( desembocadura) mouth* * *1)a) ( de armario) rail; ( para cortinas) rod, pole; ( de bicicleta) crossbarb) ( de oro) bar; (de turrón, helado) block; ( de jabón) bar; ( de desodorante) stick; ( de chocolate) bar; ( de pan) (Esp, Méx) stick, French loaf2)a) (banda, franja) barb) (Mús) bar (line)c) ( signo de puntuación) oblique, slash3) (para ballet, gimnasia) bar4) (de bar, cafetería) bar5) (AmL fam)a) (de hinchas, seguidores) supporters (pl)¿qué gritan la(s) barra(s)? — what are the supporters shouting?
hacerle barra a alguien — (Andes fam) to cheer somebody on
b) ( de amigos) gang (colloq)6) (Geog)a) ( banco de arena) sandbank, barb) (CS) ( desembocadura) mouth* * *barra11 = bar, crossbar.Nota: De la bicicleta.Ex: While a label is being scanned, the bars should always be visible through the windows.
Ex: The fact that ladies bikes have no crossbar dates back to Victorian times when the ladies of the day would wear long skirts and ride side-saddle.* barra amortiguadora = strut.* barra cortasangre = styptic pencil.* barra cruzada = crossbar.* barra de cacao de labios = chapstick.* barra de chocolate = candy bar.* barra de cortina = curtain pole.* barra de desplazamiento = space bar.* barra de herramientas = toolbar.* barra de labios = lipstick.* barra de menú = menu bar.* barra de pago = no-host bar.* barra de pan = loaf of bread, loaf, French bread.* barra en vídeo inverso de selección en pantalla = highlighting bar.* barra espaciadora = space bar.* barra hemostática = styptic pencil.* barra inclinada (/) = slash (/), diagonal slash, oblique stroke (/), stroke (/), sloped stroke (/), oblique line (/), oblique.* barra inclinada a la izquierda () = backslash ().* barra redonda de madera = dowelling.* barras de color = colour bar.* barra vertical (|) = vertical stroke (|).* carta de barras de color = colour bar.* codificación por medio de códigos de barras = barcoding [bar-coding].* codificar por medio de códigos de barras = barcode [bar-code].* código de barras = barcode [bar-code], softstrip.* desplazarse en pantalla pulsando la barra espaciadora = space over.* diagrama de barras = bar chart, bar graph.* etiqueta de código de barras = barcode label.* lector de código de barras = barcode reader, barcode scanner.barra22 = bar counter.Ex: Some pubs have menus on the tables, others have menus on the bar counter or chalked on blackboards - or both.
* barra de bar = bar counter.* barra de pago = cash bar.* barra libre = open bar.* caballete de la barra = bar-catch.* * *A3 (de chocolate — tableta) bar; (— trozo) square4 (Esp, Méx) (de pan) stick, French loafno pararse en barras ( Esp); to stop at nothingCompuestos:Krooklok®track rodspace bar( Inf) status bar( Inf) toolbarlipstick( Inf) title bar( Inf) task barspace barroll barB1 (banda, franja) barlas barras y estrellas the Stars and Stripes2 ( Mús) bar, bar line3 (signo de puntuación) oblique, slashCompuesto:backslashC ( Dep) (para ballet, gimnasia) barejercicios en la barra bar exercisesCompuestos:beamhorizontal bartorsion barfpl parallel bars (pl)beamD (de un bar, una cafetería) barnos sentamos en la barra we sat (down) at the barCompuestos:hostess barfree barE1( AmL fam) (de hinchas, seguidores): ¿qué grita la barra? or ¿qué gritan las barras? what's the crowd o what are the fans shouting?tiene su propia barra he has his own group of fans2 (de amigos) gang ( colloq)tenerle buena/mala barra a algn ( Chi fam): mi jefe me tiene buena/mala barra I'm in/not in favor with my boss, I'm in my boss's good/bad booksél es buena gente, pero a mí me tiene mala barra he's a nice person but he has something against meCompuestos:masculine and feminine (CS, Per) hooligan( Méx) barF ( Geog)1 (banco de arena) sandbank, bar2 (CS) (desembocadura) mouth* * *
Del verbo barrer: ( conjugate barrer)
barra es:
1ª persona singular (yo) presente subjuntivo3ª persona singular (él/ella/usted) presente subjuntivo3ª persona singular (él/ella/usted) imperativo
Multiple Entries:
barra
barrer
barra sustantivo femenino
1
( para cortinas) rod, pole;
( de bicicleta) crossbar
(de turrón, helado) block;
( de desodorante) stick;
( de pan) (Esp, Méx) stick, French loaf;
2
b) (Mús) bar (line)
3 (para ballet, gimnasia) bar;
barras asimétricas/paralelas asymmetric/parallel bars (pl)
4 (de bar, cafetería) bar
5 (AmL fam)
6 (Inf):
barrer ( conjugate barrer) verbo transitivo
1 ‹suelo/cocina› to sweep
2
verbo intransitivo
1 ( con escoba) to sweep
2 ( arrasar) [equipo/candidato] to sweep to victory;
barra con algo ‹con premios/medallas› to walk off with sth;
barrió con todos los premios she walked off with all the prizes
barrerse verbo pronominal (Méx) [ vehículo] to skid;
(en fútbol, béisbol) to slide
barra sustantivo femenino
1 bar
2 (de un bar, cafetería, etc) bar
3 (de labios) lipstick
4 (de pan) French loaf, baguette
5 Inform barra de desplazamiento, scroll
barra de estado, status bar
6 Gimn barra fija, horizontal bar
barrer
I verbo transitivo
1 to sweep: hace una semana que no barro el salón, I haven't swept the living room for a week
el anticiclón está barriendo el norte, the anticyclone is sweping through the North
2 (destruir, rechazar) to sweep away
II verbo intransitivo
1 (en una votación) to win by a landslide: el partido conservador barrió en las regiones del norte, the conservatives won by a landslide in the North
2 (acaparar, agotar las existencias) to take away: los clientes barrieron con las ofertas, the customers snapped up the bargains
♦ Locuciones: barrer para casa, to look after number one
' barra' also found in these entries:
Spanish:
barrote
- camarera
- camarero
- carmín
- cuscurro
- doblar
- pan
- desodorante
- eje
- jabón
- tiza
- toallero
English:
baguette
- bar
- beam
- bread
- counter
- loaf
- oblique
- rail
- rod
- slash
- space bar
- spike
- stroke
- cross
- lip
- scroll
- tiller
- tool
- towel
* * *♦ nf1. [pieza alargada] bar;[redonda] rod; [de bicicleta] crossbar;no se para en barras nothing stops himAut barra antivuelco anti-roll bar;barra espaciadora space bar;Aut barras laterales side (impact) bars; Tec barra del pistón piston rod2. [bloque] [de hielo] block;[de chocolate] bar barra de labios lipstick3. [de bar, café] bar [counter]barra americana = bar where hostesses chat with clients;barra libre = unlimited drink for a fixed price4. [en escudo, bandera] barbarra de equilibrios balance beam;barra fija horizontal bar, high bar;barras paralelas parallel bars7. Mús bar (line)8. [signo gráfico] slash, obliquebarra invertida backslash;barra oblicua slash, obliquebarra de herramientas tool bar;barra de menús menu bar;barra de tareas task bar11. [de arena] bar, sandbanktiene una barra muy linda she hangs out with a very nice crowdbarra brava = group of violent soccer fans♦ nmfRP Fam [en fútbol] = member of a group of violent soccer fans* * *fen la barra at the bar;no te fíes de ellos, que no se paran en barras fig don’t trust them, they’ll stop at nothing2 de cortinas rod3 MÚS bar;doble barra double bar* * *barra nf: bar* * *barra n1. (en un bar) bar2. (para cortinas) rail3. (de pan) French stick / baguette¿cuántas barras compramos? how many French sticks shall we buy?4. (de helado) block -
9 présent
I.présent1, e [pʀezɑ̃, ɑ̃t]1. adjective• répondre présent to answer "present"2. masculine nouna. ( = époque) le présent the presentc. ( = personne) les présents et les absents those present and those absent3. feminine nounprésente (Administration = lettre) nous vous signalons par la présente que... we hereby inform you that...II.présent2 [pʀezɑ̃]masculine noun* * *
1.
présente pʀezɑ̃, ɑ̃t adjectif1) ( sur les lieux) [personne] presentM. Glénat, ici présent — Mr Glénat, who is here with us
il ne sera pas présent à l'audience — Droit he will not appear in court
‘présent!’ — ( à l'école) ‘here!’, ‘present!’
j'étais présent en pensée or par le cœur — I was there in spirit
2) ( existant) presentla faim est toujours présente dans cette partie du monde — there's still hunger in that part of the world
avoir présent à l'esprit — to have [something] in mind [conseil]; to have [something] fresh in one's mind [souvenir]
gardez or ayez bien présent à l'esprit que — bear in mind that
3) ( actif) actively involved4) ( actuel) [moment, situation, état] present5) ( en cause) presentpar la présente lettre — by the present (letter), hereby Droit
6) Linguistique [temps, participe] present
2.
3.
nom masculin1) ( période)2) Linguistique ( temps) present (tense)3) ( cadeau) gift, present
4.
* * *pʀezɑ̃, ɑ̃t présent, -e1. adj1) (là en personne) presentIl sera présent à la conférence. — He will be present at the lecture.
2)3) (avant le nom) present, current2. nm(temps) presentà présent — now, at present
jusqu'à présent — up till now, until now
3. nm/f(= personne)4. nf(= lettre)la présente — this letter, the present letter
* * *A adj1 ( sur les lieux) [personne] present; j'étais présent quand cela est arrivé I was present ou there when it happened; les personnes présentes those present; les personnes ici présentes the persons here present sout; M. Glénat, ici présent Mr Glénat, who is here with us; être présent à une cérémonie to be present at ou to attend a ceremony; il était présent aux obsèques he was present at ou he attended the funeral; il ne sera pas présent à l'audience Jur he will not appear in court; ‘présent!’ ( à l'école) ‘here!’, ‘present!’; j'étais présent en pensée or par le cœur I was there in spirit; aux prochaines élections le nouveau parti sera présent fig at the next elections the new party will be represented; pour aller au cinéma il est toujours présent! fig he's always ready to go to the cinema GB ou movies US!;2 ( existant) present; la violence est présente à toutes les pages violence is present on every page; la faim est toujours présente dans cette partie du monde there's still hunger in that part of the world; la société, présente depuis peu dans ce secteur the company, which has recently moved into this sector; avoir présent à l'esprit to have [sth] in mind [conseil]; to have [sth] fresh in one's mind [souvenir]; le souvenir toujours présent de the ever present memory of; gardez or ayez bien présent à l'esprit que bear in mind that;3 ( actif) actively involved; être très présent dans une organisation to be actively involved in an organization; la société reste très présente sur le marché the company is still very active on the market; ma mère a toujours été très présente ( dans ma vie) my mother has always been there for me; un acteur/un chanteur très présent sur scène an actor/a singer with a strong stage presence;4 ( actuel) [moment, situation, état] present; ne penser qu'au moment présent not to look beyond the present; le 5 du mois présent on the 5th instant GB ou of this month; faire qch dans la minute présente to do sth instantly;5 ( en cause) present; la présente déclaration the present statement; par la présente lettre by the present (letter), hereby Jur;6 Ling [temps, participe] present.B nm,f ( personne) il n'y avait que 10 présents there were only 10 people present; la liste des présents the list of those present.C nm2 Ling ( temps) present (tense); le verbe est au présent du subjonctif the verb is in the present subjunctive;3 ( cadeau) gift, present; faire présent de qch à qn to present sb with sth.E à présent loc adv ( en ce moment) at present; ( maintenant) now; d'à présent of today; à présent que now that.1. [dans le lieu dont on parle] presentêtre présent à une conférence to be present at ou to attend a conferenceavoir quelque chose présent à l'esprit to bear ou to keep something in minda. ÉDUCATION to answer to one's name, to be present at roll calldes centaines de jeunes ont répondu présent à l'appel du pape hundreds of young people answered the Pope's call2. [actif]les Français ne sont pas du tout présents dans le jeu the French team is making no impact on the game at allon a rarement vu un chanteur aussi présent sur scène seldom has one seen a singer with such stage presence3. (après le nom) [en cours]————————, présente [prezɑ̃, ɑ̃t] nom masculin, nom fémininil y avait 20 présents à la réunion 20 people were present at ou attended the meeting————————nom masculin1. [moment] presentpour le présent for the time being, for the momentprésent de l'indicatif/du subjonctif present indicative/subjunctivevoir aussi link=pluriel pluriel————————présente nom fémininje vous informe par la présente que... I hereby inform you that...————————à présent locution adverbiale————————à présent que locution conjonctive————————d'à présent locution adjectivaleles hommes politiques d'à présent today's ou present-day politicians, the politicians of today -
10 reach
reach [ri:t∫]1. noun( = accessibility) within reach à portée2. plural noun• further to the north, there are great reaches of forest plus au nord, il y a de grandes étendues de forêt• the upper/lower reaches of the river le cours supérieur/inférieur de la rivière( = get as far as) [+ place, age, goal] atteindre ; [+ agreement, conclusion, compromise, decision] parvenir à• when we reached him he was dead quand nous sommes arrivés auprès de lui, il était mortb. ( = stretch out hand) tendre le bras• he reached up to get the book from the shelf il a levé le bras pour atteindre le livre sur le rayon* * *[riːtʃ] 1.noun portée fbeyond ou out of reach — hors de portée
2.within easy reach of — à proximité de [shops, facility]
reaches plural noun3.the upper/lower reaches — ( of society) les échelons mpl les plus hauts/les plus bas; ( of river) la partie supérieure/inférieure
transitive verb1) ( arrive at) [person, train, river] atteindre [place, person]; [sound, news, letter] parvenir à [person, place]the message took three days to reach Paris — le message a mis trois jours pour arriver jusqu'à Paris
2) ( attain) atteindre [age, level]matters reached a point where... — les choses en sont arrivées à un point où...
3) ( come to) arriver à [decision, understanding, conclusion]to reach a verdict — Law rendre un verdict
4) ( by stretching) atteindre [object, shelf, switch]5) ( contact) joindre6) ( make impact on) toucher [audience, market]7) (in height, length) arriver à [floor, ceiling]4.1) ( stretch)to reach up/down — lever/baisser le bras
2) ( extend)to reach (up/down) to — arriver jusqu'à
•Phrasal Verbs: -
11 television
television ['telɪ‚vɪʒən]1 noun(a) (system, broadcasts) télévision f;∎ to watch television regarder la télévision;∎ we don't watch much television on ne regarde pas souvent la télévision;∎ to go on television passer à la télévision;∎ to work in television travailler à la télévision;∎ a film made for television un téléfilm;∎ it makes/doesn't make good television ça a/n'a pas un bon impact télévisuel∎ I saw her on (the) television je l'ai vue à la télévision;∎ to turn the television up/down/off/on monter le son de/baisser le son de/éteindre/allumer la télévision;∎ is there anything good on television tonight? qu'est-ce qu'il y a de bien à la télévision ce soir?;∎ colour/black-and-white television télévision f (en) couleur/(en) noir et blanc∎ to make a television appearance passer à la télévision►► television advertisement publicité f télévisée;television advertising publicité f télévisée;television audience (reached by advertising) audience f télévisuelle;television broadcaster télédiffuseur m;television broadcasting network réseau m de télédistribution;television camera caméra f de télévision;∎ it's my first time in front of the television cameras c'est la première fois que je suis devant les caméras;television campaign campagne f télévisuelle;television channel chaîne f de télévision;television commercial spot m;television drama drame m télévisé;television film téléfilm m, film m pour la télévision;television guide journal m de télévision;television interview interview f télévisée ou à la télévision;television journalist journaliste mf de télévision;television lounge salle f de télévision;television network réseau m télévisuel;television news journal m télévisé, JT m;television personality vedette f de la télévision;television programme émission f de télévision, programme m télévisé;television receiver récepteur m de télévision;television rights droits mpl de télédiffusion;television room salle f de télévision;television set téléviseur m, (poste m de) télévision f;television show spectacle m télévisé;television sponsoring parrainage-télévision m;television studio studio m de télévision;(a) (film) = téléfilm tiré d'un livre ou d'un film; (series) = série télévisée tirée d'un livre ou d'un film(b) (at conference, public event) retransmission f;∎ there will be a television tie-in at the conference la conférence sera retransmise à la télévision;television tube tube m cathodique;television viewer téléspectateur(trice) m,f;Marketing television viewing panel panel m de téléspectateurs -
12 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
13 desbordarse
1 (salirse) to overflow, flood2 figurado to burst* * *VPR1) (=rebosar)a) [lavabo, río] to overflow; [líquido] to overflow, spill (over)con el deshielo se ha desbordado el cauce del río — with the thaw the river has burst its banks o overflowed
se desbordó la espuma de la cerveza — the froth on the beer overflowed o spilled over
b)desbordarse fuera de — [epidemia, guerra] to spread beyond
2) (=desatarse) [ira] to boil overla euforia se desbordó al final del partido — they were unable to contain their euphoria at the end of the match
llegó un momento en que la emoción se desbordó — it got to a point when emotions got out of hand o control
3) (=excederse) to get carried away; pey to lose control* * *(v.) = overflowEx. This article describes the impact of flooding on the Public Library of Des Moines, Iowa, when the Raccoon River overflowed in Jul 93.* * *(v.) = overflowEx: This article describes the impact of flooding on the Public Library of Des Moines, Iowa, when the Raccoon River overflowed in Jul 93.
* * *
desbordarse ( conjugate desbordarse) verbo pronominal
■desbordarse verbo reflexivo to overflow, flood
' desbordarse' also found in these entries:
Spanish:
salirse
English:
brim over
- flood
- overflow
- spill over
- boil
- spill
* * *vpr1. [río] to flood, to burst its banks;[lago, embalse] to flood, to overflow; [bañera, olla, líquido, contenido] to overflow;llena el vaso hasta arriba sin que se desborde fill the glass to the brim without it overflowing;la leche comenzó a desbordarse the milk started to spill over2. [pasión, sentimiento] to erupt;sueña que le toca la lotería y su imaginación se desborda she dreams she's won the lottery and her imagination runs away with her* * *v/r de río burst its banks, overflow; figget out of control* * *vr -
14 strong
Adj1. मज़बूतFor being an athlete you should be strong.The rope was strong enough to pull the weight from the bottom.With a strong kick he pushed the door open.There should be strong links between management & workers.2. ऊँचाPoliticians with strong voices have great impact on the audience.3. तेज़Strong wind is blowing.He has used very strong colours in his latest painting.4. समर्थThe school has a strong tradition of academic excellence.5. पक्काI had a strong impression that someone was following me.Miss Stubs was under strong impression that God is near.6. प्रबलA strong evidence should be there to claim the accident.Rupee is stronger than Taka but weaker against Dollar.The demonstrators were 1,00,000 strong.7. कड़ाMy mother always prefers strong coffee.8. तीखाThis chease tastes strong.9. प्रभावशालीUltra voilet rays have strong impact on human body. -
15 tenir
tenir [t(ə)niʀ]━━━━━━━━━━━━━━━━━━➭ TABLE 22━━━━━━━━━━━━━━━━━► Lorsque tenir fait partie d'une locution comme tenir compagnie, tenir chaud, reportez-vous aussi à l'autre mot.━━━━━━━━━━━━━━━━━1. <b. ( = maintenir dans un certain état) to keepc. ( = gérer) [+ hôtel, magasin, comptes, maison, ménage] to keepd. ( = détenir) to have• si je le tenais ! just let me get my hands on him!• parfait, je tiens mon article great, now I have my article• qu'est-ce qu'il tient ! (inf) ( = il est ivre) he's plastered (inf!) ; ( = il est idiot) he's such an idiot!e. ( = contrôler) [+ enfant, classe] to have under controlf. ( = organiser) [+ séance, réunion, conférence] to hold• il tenait sa droite [conducteur] he was keeping to the righth. ( = contenir) [récipient] to hold• avec tout ce travail, est-ce qu'il pourra tenir le coup ? with all that work will he be able to cope?j. ( = respecter) [+ promesse, pari, planning] to keep tok. (locutions)► tenir qn/qch pour ( = considérer comme) to regard sb/sth as• elle le tient pour responsable de l'accident she holds him responsible for the accident► tenir qch de qn to get sth from sb• tiens, voilà mon frère ! oh, there's my brother!• tiens, tiens ! well, well!2. <a. ( = rester en place) [objet fixe, nœud, clou] to hold ; [objets empilés, échafaudage] to stay up• la branche est cassée mais elle tient encore the branch is broken but it's still attached to the treeb. ( = durer) [accord, beau temps, coiffure] to hold ; [couleur] to be fast ; [mariage, fleurs] to last• ça tient toujours, notre pique-nique ? (inf) is our picnic still on?c. ( = résister) to hold out• il fait trop chaud, on ne tient plus ici it's too hot - we can't stand it here any longer• à cette table, on peut tenir à huit this table can seat eight3. <• tenir à ( = être attaché à) [+ réputation, opinion de qn] to care about ; [+ objet, personne] to be fond of ; ( = avoir pour cause) to be due to• tu veux aller au cinéma ? -- je n'y tiens pas do you want to go to the cinema? -- not particularly• il tient à ce que nous sachions... he is anxious that we should know...• tu viens avec nous ? -- si tu y tiens are you coming with us? -- if you really want me to• à quoi ça tient ? why is that?• tenir de ( = ressembler à) [+ parent] to take after4. <( = dépendre de) to depend► qu'à cela ne tienne ! no problem!5. <b. ( = être dans une position) se tenir debout to be standing up• redresse-toi, tu te tiens mal stand up straight, you're slouchingc. ( = se conduire) to behave• il n'a qu'à bien se tenir ! he'd better behave himself!d. ( = avoir lieu) [conférence, réunion] to be held ; [festival] to take placee. ( = être cohérent) [raisonnement] to hold togetherf. (locutions)► tiens-toi bien ! wait till you hear the next bit!• tu sais combien elle a gagné ? tiens-toi bien: 3 millions ! do you know how much she won? you won't believe it! - 3 million!► s'en tenir à ( = se limiter à) to confine o.s. to ; ( = se satisfaire de) to content o.s. with• je sais à quoi m'en tenir sur son compte I know the sort of man he is► se tenir pour ( = se considérer comme)• tenez-vous-le pour dit ! (avertissement) you've been warned!* * *təniʀ
1.
1) ( serrer) to holdtiens! — ( voici) here you are!; ( écoute-moi) look!
tiens! c'est pour toi — ( voici un cadeau) here, it's for you; ( voici une gifle) take that!
2) ( avoir sous son contrôle) to keep [somebody] under control3) Armée to hold4) ( avoir attrapé) to holdje te tiens! — I've caught ou got you!
pendant que je te tiens — fig whilst I've got you
tenir une grippe — (colloq) to have flu GB ou the flu US
5) ( posséder) to have [renseignements]6) ( avoir la charge de) to hold [emploi]; to run [boutique, maison, journal]; to be in charge of [standard, bureau d'accueil]7) ( garder) to keep‘tenir hors de portée des enfants’ — ‘keep out of reach of children’
tenir une note — Musique to hold a note
8) ( conserver une position)9) ( maintenir en place) to hold down [chargement]; to hold up [pantalon, chaussettes]10) ( ne pas s'écarter de) to keep to [trajectoire]11) ( résister)tenir la mer — [navire] to be seaworthy
tenir le coup — (physiquement, moralement) to hold out
tenir le choc — [matériel] to withstand the impact; [personne] to stand the strain
12) ( contenir) to hold [quantité, litres]13) ( occuper) [objet] to take up [espace, volume]; [personne] to hold [rôle, position]14) ( considérer)tenir quelqu'un/quelque chose pour responsable — to hold somebody/something responsible
2.
tenir à verbe transitif indirecttenir à — to be fond of, to like
tenir à sa réputation/à la vie — to value one's reputation/one's life
2) ( vouloir)3) ( être dû à)
3.
tenir de verbe transitif indirect1) ( ressembler à)il a de qui tenir — (colloq) you can (just) see who he takes after ou where he gets it from
2) ( s'apparenter à)
4.
verbe intransitif1) ( rester en place) [attache, corde, étagère, barrage, soufflé] to hold; [timbre, colle, sparadrap] to stick (à to); [assemblage, bandage] to stay in place; [coiffure] to stay tidy; [mise en plis] to stay in2) ( résister)tenir (bon) — ( surmonter les conditions) to hold out; ( refuser de capituler) gén to hang on; Armée to hold out; ( ne pas relâcher sa prise) [personne] to hang on
tenir sans cigarettes jusqu'à la fin de la réunion — to last without cigarettes till the end of the meeting
il n'y a pas de télévision qui tienne — (colloq) there's no question of watching television
3) ( durer)la couleur n'a pas tenu — the colour [BrE] has faded
4) ( rester valable) [théorie, argument] to hold good; [alibi] to stand up5) ( être contenu) [personnes, objets] to fit ( dans into)tenir en hauteur/largeur/longueur — to be short enough/narrow enough/short enough ( dans for)
5.
se tenir verbe pronominal1) ( soi-même) to hold2) ( l'un l'autre)3) ( s'accrocher) to hold ontiens-toi or tenez-vous bien — (colloq) fig prepare yourself for a shock
4) ( demeurer)se tenir accroupi/allongé — to be squatting/stretched out
se tenir tranquille — ( immobile) to keep still; ( silencieux) to keep quiet; ( dans la légalité) to behave oneself
se tenir immobile — ( debout) to stand still
5) ( se comporter) to behave6) ( avoir une posture)se tenir bien/mal — to have (a) good posture/(a) bad posture
tiens-toi droit! — ( debout) stand up straight!; ( assis) sit straight!
7) ( avoir lieu) [manifestation, exposition] to be held8) ( être liés) [événements] to fit together9) ( être cohérent) [raisonnement, œuvre] to hold together10) ( se considérer)tenez-vous le pour dit! — (colloq) I don't want to have to tell you again!
11) ( être fidèle)12) ( se limiter)
6.
verbe impersonnel
7.
tiens exclamation oh!tiens (donc), vous voilà! — oh, there you are!
tiens, vous croyez? — do you think so?
tiens donc! — iron fancy that!
tiens tiens (tiens)! — well, well!
* * *t(ə)niʀ1. vt1) (avec sa main) to holdTu peux tenir la lampe, s'il te plaît? — Can you hold the torch, please?
Il tenait un enfant par la main. — He was holding a child by the hand.
2) (= gérer) [magasin, hôtel] to run3) [promesse, engagement] to keep4) (= considérer)5) (= occuper)6) (= résister à)7) (= garder, maintenir)Tenez votre chien en laisse. — Keep your dog on the lead.
8) (= avoir reçu)tenir qch de qn [histoire] — to have heard sth from sb, [qualité, défaut] to have inherited sth from sb, to have got sth from sb
2. vi1) (= ne pas se défaire) [noeud, joint] to hold2) (= ne pas disparaître) [neige, gel] to last3) (= résister) (= survivre) to survivetiens, voilà le stylo! — there's the pen!
5) (exclamatif)Tiens, c'est Alain là-bas! — Look, that's Alain over there!
6)tenir à [ami, objet] — to be attached to, to care for
Il tient beaucoup à elle. — He's very attached to her., (= avoir pour cause) to be due to, to stem from, (= dépendre de)
tenir à faire — to really want to do, to be determined to do
Elle tient à y aller. — She's determined to go.
7)tenir de (= relever de) — to partake of, (= ressembler à) to take after
Il tient de son père. — He takes after his father.
* * *tenir verb table: venirA vtr1 ( serrer) to hold [objet, personne, animal]; tiens-moi ça hold this (for me); tiens-moi hold me; tiens-moi la main hold my hand; tenir qn par la main/le bras to hold sb's hand/arm; tenir un enfant contre sa poitrine to hold a child to one's breast; tenir qch à la main/dans ses mains to hold sth in one's hand/in one's hands; tenir un couteau par le manche to hold a knife by the handle; tenir la rampe to hold onto the banister; tenir son chien to hold one's dog; tenir fermement qch to hold sth firmly ou tightly; tenir qch serré sous le bras to hold sth firmly ou tightly under one's arm; tiens!, tenez! ( voici) here you are!; ( écoutez-moi) look!; tiens! c'est pour toi ( voici un cadeau) here, it's for you; ( voici une gifle) take that!; si je le tenais! if I could get or lay my hands on him!; bien tenir to hold on to [portefeuille, chien]; faire tenir une lettre/un message à qn† to dispatch a letter/a message to sb; ⇒ deux;2 ( avoir sous son contrôle) to keep [sb] under control [élèves, enfants]; tenir sa classe to control one's class well; tenir son cheval Équit to keep one's horse well in hand; il nous tient he's got a hold on us;3 Mil (occuper, contrôler) to hold [colline, pont, ville]; tenir la première place Sport to be in first place;4 ( avoir attrapé) to hold [animal, coupable, meurtrier]; je te tiens! I've caught ou got you!; pendant que je te tiens fig whilst I've got you; tenir une grippe○ to have flu GB ou the flu US;5 ( posséder) to have [preuves, renseignements]; il tient le sujet de son prochain roman he's got the subject of his next novel; tenir qch de qn to get sth from sb [trait physique, caractère, information]; il tient ses yeux bleus de son père he gets his blue eyes from his father; il tient ses informations d'un ami he got his information from a friend; je tiens cette nouvelle de Paul I got this news from Paul; d'où or de qui tenez-vous ce renseignement? where did you get that information?; d'où tenez-vous cette certitude? what makes you so certain?; elle tient ses bijoux de sa mère she inherited her jewels from her mother;6 ( avoir la charge de) to hold [emploi, poste, assemblée]; to run [café, boutique, maison, journal, municipalité]; to be in charge of, to be on duty on [standard, bureau d'accueil]; bien tenir sa maison to keep one's house spick and span; tenir la comptabilité to keep the books;7 ( garder) to keep; tenir qn occupé to keep sb busy; tenir sa chambre propre to keep one's room tidy; tenir les aliments au frais to keep food in a cool place; ‘tenir hors de portée des enfants’ ‘keep out of reach of children’; tenir un accord secret to keep an agreement secret; tenir la porte fermée to keep the door closed; tenir une note Mus to hold a note; tenir un article† to carry an item; tenir les cours† Fin to maintain prices;8 ( conserver une position) tenir sa tête droite/immobile to hold one's head upright/still; tenir les bras écartés to hold one's arms apart; tenir les mains/les bras en l'air to hold up one's hands/one's arms; tenir les yeux ouverts/baissés to keep one's eyes open/lowered; tenir les poings serrés to keep one's fists clenched;9 ( maintenir en place) to hold down [chargement]; to hold up [pantalon, chaussettes]; tenir la porte fermée avec son pied to hold the door shut with one's foot;10 ( ne pas s'écarter de) to keep to [trajectoire]; to keep [rythme] ; tenir sa droite/sa gauche to keep to the right/to the left; tenir le large to stay in open waters;11 ( résister) ne pas tenir la comparaison not to bear comparison; tenir l'eau to be waterproof; tenir la mer [navire] to be seaworthy; tenir le coup (physiquement, moralement) to hold out; tenir le choc lit [matériel, appareil, verre] to withstand the impact; [personne] to stand the strain;12 ( contenir) to hold [quantité]; tenir vingt litres to hold twenty litresGB; ma voiture ne tient que deux personnes there's room for only two people in my car;13 ( occuper) [objet] to take up [espace, place, volume]; [personne] to hold [rôle, position]; tenir peu de place not to take up much room; tenir la place de deux personnes to take up as much room as two people; le monument tient le centre de la place the monument stands in the centreGB of the square;14 ( considérer) tenir qch pour sacré to hold sth sacred; tenir qn pour responsable to hold sb responsible; je le tiens pour un lâche I consider him (to be) a coward; je tiens mes renseignements pour exacts I consider my information to be correct; tenir qn pour mort to give sb up for dead; tenir pour certain que to regard it as certain that.B tenir à vtr ind1 ( avoir de l'attachement pour) tenir à to be fond of, to like [personne, objet]; tenir à sa réputation/à la vie to value one's reputation/one's life; il tient à son argent he can't bear to be parted from his money; tenir à son indépendance to like one's independence; tenir au corps [aliment] to be nourishing;2 ( vouloir) j'y tiens I insist; si vous y tenez if you insist; tenir à faire to want to do; elle tient à vous parler she insists on speaking to you; je ne tiens pas à faire I'd rather not do; tenir à ce que qn fasse to insist that sb should do; je ne tiens pas à ce qu'elle fasse I'd rather she didn't do; je tiens beaucoup à la revoir I'd really like to see her again; il tient à rentrer avant la nuit he's anxious to get home before dark; nous tenons absolument à vous avoir à dîner bientôt you really must come to dinner soon; ne reste pas si tu n'y tiens pas don't stay if you don't want to;3 ( être dû à) tenir à to be due to; la mauvaise récolte tient au manque d'eau the poor harvest is due to a lack of water; tes erreurs tiennent à ton inexpérience your mistakes are due to your lack of experience.C tenir de vtr ind1 ( ressembler à) tenir de to take after; tenir de sa mère/son père to take after one's mother/one's father; il a de qui tenir○ you can (just) see who he takes after ou where he gets it from; de qui peut-elle tenir pour être si méchante? where does she get her nastiness from?;D vi1 ( rester en place) [clou, attache, corde, étagère, barrage, soufflé] to hold; [timbre, colle, sparadrap] to stick; [assemblage, bandage] to stay in place; [coiffure] to stay tidy; [mise en plis] to stay in; tenir au mur avec de la colle/des épingles ( adhérer) to stick to the wall with glue/pins; tenir sur une jambe/un pied to stand on one leg/one foot; ces chaussures ne me tiennent pas aux pieds these shoes won't stay on my feet;2 ( résister) tenir (bon) ( surmonter les conditions) [personne, matériel] to hold out; ( refuser de capituler) gén to hang on, to hold out; Mil to hold out; ( ne pas relâcher sa prise) [personne] to hang on; tenir sans cigarettes jusqu'à la fin de la réunion to last ou go without cigarettes till the end of the meeting; tenir jusqu'à la fin de la réunion to hold out until the end of the meeting; tenir économiquement to hold ou last out in economic terms; j'espère que ma voiture va tenir (bon) I hope my car will last out; on a voulu me renvoyer mais j'ai tenu (bon) they wanted to fire me but I hung on; je ne peux plus (y) tenir I can't stand it any longer; il n'y a pas de télévision qui tienne○ there's no question of watching television;3 ( durer) le plan tient-il toujours? is the plan still on?; leur mariage tient encore their marriage is still holding together; le soleil n'a pas tenu longtemps the sun didn't last long; la neige tient/ne tient pas the snow is settling/is not settling; les fleurs n'ont pas tenu the flowers didn't last long; la couleur n'a pas tenu the colourGB has faded; tenir au lavage [couleur] not to run in the wash GB ou laundry US;4 ( rester valable) [théorie, argument] to hold good; ton alibi ne tient plus your alibi no longer stands up; ‘ça tient toujours pour demain?’ ‘is it still all right for tomorrow?’;5 ( être contenu) [personnes, véhicule, meubles, objets] to fit (dans into); mes vêtements tiendront dans une valise my clothes will fit into one suitcase; tenir à six dans une voiture to fit six into a car; faire tenir six personnes dans une voiture to fit six people into a car; mon article tient en trois pages my article takes up only three pages; tenir en hauteur/largeur/longueur to be short enough/narrow enough/short enough (dans for); tenir en hauteur dans une pièce to fit into a room (heightwise); ne pas tenir en hauteur/largeur/longeur to be too tall/wide/long (dans for); ne pas tenir en largeur dans un espace to be too wide for a space.E se tenir vpr1 ( soi-même) [personne] to hold [tête, ventre, bras]; se tenir la tête de douleur to hold one's head in pain; se tenir la tête à deux mains to hold one's head in one's hands;2 ( l'un l'autre) se tenir par le bras [personnes] to be arm in arm; ils se tenaient par la taille they had their arms around each other's waists; se tenir par la main [personnes] to hold hands;3 ( s'accrocher) to hold on; se tenir par les pieds to hold on with one's feet; se tenir à une branche/à la rampe to hold onto a branch/onto the banisters; se tenir d'une main à qch to hold onto sth with one hand; tiens-toi or tenez-vous bien○ fig prepare yourself for a shock;4 ( demeurer) se tenir accroupi/allongé/penché/courbé/à genoux to be squatting/stretched out/leaning/bent over/kneeling; se tenir au milieu/à la porte ( debout) to be standing in the middle/at the door; se tenir caché/sans bouger/au chaud to stay hidden/still/in the warm; se tenir prêt to be ready; se tenir tranquille ( immobile) to keep still; ( silencieux) to keep quiet; ( dans la légalité) to behave oneself; se tenir immobile ( debout) to stand still;5 ( se comporter) to behave; se tenir bien/mal to behave well/badly; savoir se tenir to know how to behave; tiens-toi bien! behave yourself!;6 ( avoir une posture) se tenir droit or bien/mal to have (a) good posture/(a) bad posture; tiens-toi droit! ( debout) stand up straight!; ( assis) sit straight!;7 ( avoir lieu) [manifestation, exposition] to be held; la réunion se tiendra au Caire the meeting will be held in Cairo;8 ( être liés) [événements] to fit together;9 ( être cohérent) [exposé, raisonnement, œuvre] to hold together; il n'y a rien à dire, tout se tient there's nothing to be said, it all holds together; ça se tient it makes sense;10 ( se considérer) se tenir pour to consider oneself to be; je me tiens pour satisfait des résultats I consider myself to be satisfied with the results; tenez-vous le pour dit○! I don't want to have to tell you again!;11 ( être fidèle) s'en tenir à to stand by; je m'en tiendrai à ma promesse/notre accord/leur décision I will stand by my promise/our agreement/their decision;12 ( se limiter) s'en tenir à to keep to; s'en tenir au minimum/au sujet to keep to a minimum/to the point; s'en tenir aux ordres to stick to orders; s'en tenir là to leave it there; ne pas savoir à quoi s'en tenir avec qn/qch not to know what to make of sb/sth.F v impers il ne tient qu'à toi de partir it's up to you to decide whether to leave; qu'à cela ne tienne! never mind!G tiens excl oh!; tiens (donc), vous voilà! oh, there you are!; tiens, je parie que c'est ta mère! oh! I bet it's your mother; tiens, vous croyez? do you think so?; tiens, tu es invité aussi? oh! so you've been invited as well?; tiens, tu n'étais pas au courant? didn't you know?; tiens donc! iron fancy that!; tiens tiens (tiens)! well, well!en tenir pour qn to have a crush on sb.[tənir] verbe transitifA.[AVOIR DANS LES MAINS]1. [retenir] to hold (on to)je tenais mal la bouteille et elle m'a échappé I wasn't holding the bottle tightly enough and it slipped2. [manier] to holdtu tiens mal ta raquette/ton arc you're not holding your racket/your bow properlyB.[CONSERVER]tiens-lui la porte, il est chargé hold the door open for him, he's got his hands full2. [garder - note] to hold‘tenez votre droite’a. [sur la route] ‘keep (to the) right’b. [sur un Escalator] ‘keep to the right’4. (Belgique) [collectionner] to collectC.[POSSÉDER]1. [avoir reçu]tenir quelque chose de quelqu'un [par hérédité] to get something from somebody[avoir à sa merci] to have gotah, ah, petit coquin, je te tiens! got you, you little devil!si je tenais celui qui a défoncé ma portière! just let me get ou lay my hands on whoever smashed in my car door!elle m'a tenu une heure avec ses histoires de divorce I had to listen to her going on about her divorce for a whole hourpendant que je vous tiens (au téléphone), pourrais-je vous demander un service? since I'm speaking to you (on the phone), may I ask you a favour?3. [détenir - indice, information, preuve] to have ; [ - contrat] to have, to have won ; [ - réponse, solution] to have (found) ou gottenir quelque chose de [l'apprendre] to have (got) something fromil a eu des troubles psychologiques — de qui tenez-vous cela? he's had psychological problems — who told you that?nous tenons de source sûre/soviétique que... we have it on good authority/we hear from Soviet sources that...tenir quelque chose de [le tirer de]: je tiens mon autorité de l'État I derive my power from the stateelle en tient une couche! (familier) she's as thick as two short planks (UK), what a dumb bell! (US)il en tient une bonne ce soir (familier) he's had a skinful (UK) ou he's three sheets to the wind tonightb. [il est ivre] he's really plastered!4. [transmettre]nous vous ferons tenir une copie des documents (soutenu) we will make sure you receive a copy of the documentsD.[CONTRÔLER, AVOIR LA RESPONSABILITÉ DE]1. [avoir prise sur, dominer] to holdquand la colère le tient, il peut être dangereux he can be dangerous when he's angryla jalousie le tenait jealousy had him in its grip, he was gripped by jealousy[avoir de l'autorité sur - classe, élève] to (keep under) controltenir la caisse to be at the cash desk, to be the cashierelle tient la rubrique artistique à "Madame" she has a regular Arts column in "Madame"le soir, il tenait le bar at night he used to serve behind the barle tribunal tiendra audience dans le nouveau bâtiment the court hearings will be held in the new buildingtenir des propos désobligeants/élogieux to make offensive/appreciative remarks5. [astreint à]je me sens tenu de la prévenir I feel morally obliged ou duty-bound to warn her7. ÉQUITATION [cheval] to keep in handE.[EXPRIME UNE MESURE]tenir une place importante to have ou to hold an important place2. [contenir] to holdF.[ÊTRE CONSTANT DANS]1. [résister à] (to be able) to takea. (familier) [assemblage, vêtements] to hold outb. [digue] to hold (out)c. [personne] (to be able) to take itle soir, je ne tiens pas le coup I can't take late nightstenir une promesse to keep ou to fulfil a promise[s'engager dans - pari]je tiens la gageure ou le pari! I'll take up the challenge!tenir quelqu'un/quelque chose pour to consider somebody/something to be, to look upon somebody/something as————————[tənir] verbe intransitif1. [rester en position - attache] to hold ; [ - chignon] to stay up, to hold ; [ - bouton, trombone] to stay on ; [ - empilement, tas] to stay upmets du gel, tes cheveux tiendront mieux use gel, your hair'll hold its shape betterle porridge vous tient au corps ou à l'estomac porridge keeps you goingfaire tenir quelque chose avec de la colle/des clous to glue/to nail something into positiona. [être fixé à] to be fixed on ou tob. [être contigu à] to be next to[personne]il ne tient pas encore bien sur sa bicyclette/ses skis/ses jambes he's not very steady on his bike/his skis/his legs yetcet enfant ne tient pas sur sa chaise this child can't sit still ou is always fidgeting in his chair2. [résister - union] to last, to hold out ; [ - chaise, vêtements] to hold ou to last out ; [ - digue] to hold out ; [ - personne] to hold ou to last outje ne tiens plus au soleil, je rentre I can't stand the sun any more, I'm going intes arguments ne tiendront pas longtemps face à la réalité your arguments won't hold for very long when faced with realitytenir bon ou fermea. [s'agripper] to hold firm ou tightb. [ne pas céder] to hold outtenez bon, les secours arrivent hold ou hang on, help's on its wayil me refusait une augmentation, mais j'ai tenu bon he wouldn't give me a rise but I held out ou stood my groundne pas y tenir, ne (pas) pouvoir y tenir: n'y tenant plus, je l'appelai au téléphone unable to stand it any longer, I phoned himça sent si bon le chocolat, je ne vais pas pouvoir y tenir there's such a gorgeous smell of chocolate, I just won't be able to resist it3. [durer, ne pas s'altérer - fleurs] to keep, to last ; [ - tissu] to last (well) ; [ - beau temps] to last, to hold out ; [ - bronzage] to last ; [ - neige] to settle, to stayil n'y a pas de "mais ma tante" qui tienne, tu vas te coucher! there's no "but Auntie" about it, off to bed with you!5. [pouvoir être logé] to fittenir en hauteur/largeur (dans) to fit vertically/widthwise (in)6. (locution)a. (familier) [aimer] to be hooked on somethingb. [ne considérer que] to stick to somethingtiens, tenez [en donnant quelque chose] heretiens, tenez [pour attirer l'attention, pour insister]: tiens, le tonnerre gronde listen, it's thunderingtiens, rends-toi utile here, make yourself usefultenez, je ne vous ferai même pas payer l'électricité look, I won't even charge you for the electricitys'il est intéressé par le salaire? tiens, bien sûr que oui! is he interested in the salary? you bet he is!tiens, tenez [exprime la surprise, l'incrédulité]: tiens, Bruno! que fais-tu ici? (hello) Bruno, what are you doing here?tiens, je n'aurais jamais cru ça de lui well, well, I'd never have expected it of himun tiens vaut mieux que deux tu l'auras (proverbe) a bird in the hand is worth two in the bush (proverbe)————————tenir à verbe plus préposition1. [être attaché à - personne] to care for, to be very fond of ; [ - objet] to be attached to ; [ - réputation] to care about ; [ - indépendance, liberté] to valuesi tu tiens à la vie... if you value your life...2. [vouloir]tenir à faire quelque chose to be eager to do ou to be keen on doing somethingje tiens à être présent à la signature du contrat I insist on being there when the contract is signedtu veux lui parler? — je n'y tiens pas vraiment would you like to talk to him? — not really ou not particularlytenir à ce que: je tiens à ce qu'ils aient une bonne éducation I'm most concerned that they should have a good educationvenez dîner, j'y tiens absolument! come and have dinner, I insist!le bonheur tient parfois à peu de chose sometimes it's the little things that give people the most happiness4. (tournure impersonnelle) [être du ressort de]s'il ne tenait qu'à moi if it was up to me ou my decision————————tenir de verbe plus préposition1. [ressembler à] to take afterce chien tient à la fois de l'épagneul et du setter this dog is a sort of cross between a spaniel and a setterelle est vraiment têtue/douée — elle a de qui tenir! she's so stubborn/gifted — it runs in the family!2. [relever de]————————se tenir verbe pronominal (emploi réciproque)se tenir par le cou/la taille to have one's arms round each other's shoulders/waists————————se tenir verbe pronominal (emploi passif)————————se tenir verbe pronominal transitifse tenir la tête à deux mains to hold ou to clutch one's head in one's hands————————se tenir verbe pronominal intransitif1. [se retenir] to hold on (tight)b. [fortement] to cling to, to clutch, to grip2. [se trouver - en position debout] to stand, to be standing ; [ - en position assise] to sit, to be sitting ou seateda. [debout] to stand up straightb. [assis] to sit up straightse tenir aux aguets to be on the lookout, to watch out3. [se conduire] to behave4. [être cohérent]a. [argumentation, intrigue] to hold together, to stand upb. [raisonnement] to hold water, to hold together5. (locution)d'abord ingénieur puis directrice d'usine, elle ne s'en est pas tenue là she started out as an engineer, then became a factory manager, but she didn't stop therene pas se tenir de [joie, impatience] to be beside oneself withtiens-toi bien, tenez-vous bien: ils ont détourné, tiens-toi bien, deux millions d'euros! they embezzled, wait for it, 2 million euros!elle a battu le record, tenez-vous bien, de plus de deux secondes! she broke the previous record and by over two seconds, would you believe!————————se tenir pour verbe pronominal plus préposition1. [se considérer comme]je ne me tiens pas encore pour battu I don't reckon I'm ou I don't consider myself defeated yetje ne me tiens pas pour un génie I don't regard myself as ou think of myself as ou consider myself a genius2. (locution)je ne supporterai pas tes insolences, tiens-le-toi pour dit! I'll say this only once, I won't put up with your rudeness! -
16 pitch
I
1. pi verb1) (to set up (a tent or camp): They pitched their tent in the field.) plantar, armar, montar2) (to throw: He pitched the stone into the river.) tirar, lanzar, arrojar3) (to (cause to) fall heavily: He pitched forward.) caer(se)4) ((of a ship) to rise and fall violently: The boat pitched up and down on the rough sea.) cabecear5) (to set (a note or tune) at a particular level: He pitched the tune too high for my voice.) entonar
2. noun1) (the field or ground for certain games: a cricket-pitch; a football pitch.) campo2) (the degree of highness or lowness of a musical note, voice etc.) tono; diapasón (música)3) (an extreme point or intensity: His anger reached such a pitch that he hit her.) grado, punto, extremo4) (the part of a street etc where a street-seller or entertainer works: He has a pitch on the High Street.) puesto5) (the act of pitching or throwing or the distance something is pitched: That was a long pitch.) lanzamiento6) ((of a ship) the act of pitching.) cabezada•- - pitched- pitcher
- pitched battle
- pitchfork
II pi noun(a thick black substance obtained from tar: as black as pitch.) brea- pitch-dark
pitch1 n1. campo / terreno de juego2. tonothe violin has a higher pitch than the double bass el violín tiene un tono más agudo que el contrabajopitch2 vb montartr[pɪʧ]3 (degree, level) grado, punto, extremo■ their argument reached such a pitch that I had to intervene su discusión llegó a tal extremo que tuve que intervenir5 SMALLMARITIME/SMALL (movement) cabezada6 (slope of roof) pendiente nombre femenino1 SMALLMUSIC/SMALL (note, sound) entonar3 (throw) tirar, arrojar; (in baseball) lanzar, pichear1 (fall) caerse2 (ship, plane) cabecear3 SMALLSPORT/SMALL (in baseball) lanzar\SMALLIDIOMATIC EXPRESSION/SMALLto be at fever pitch estar al rojo vivo————————tr[pɪʧ]1 (tar) brea, pez nombre femeninopitch ['pɪʧ] vt1) set up: montar, armar (una tienda)2) throw: lanzar, arrojar3) adjust, set: dar el tono de (un discurso, un instrumento musical)pitch vi2) lurch: cabecear (dícese de un barco o un avión), dar bandazospitch n1) lurching: cabezada f, cabeceo m (de un barco o un avión)2) slope: (grado de) inclinación f, pendiente f3) : tono m (en música)perfect pitch: oído absoluto4) throw: lanzamiento m5) degree: grado m, nivel m, punto mthe excitement reached a high pitch: la excitación llegó a un punto culminante7) tar: pez f, brea fn.• alquitrán s.m.• betún s.m.• brea s.f.• cabezada s.f.• diapasón s.m.• empega s.f.• grado de inclinación s.m.• lanzamiento s.m.• pega s.f.• pendiente s.m.• pez s.f.• tono s.m. (Ships)v.• encabritarse v.v.• amorrar v.• echar v.• lanzar v.pɪtʃ
I
1)a) (level, degree) (no pl) punto m, extremo m, grado mb) u c ( Mus) tono mto have perfect pitch — tener* oído absoluto
2) c ( in baseball) lanzamiento m4) ca) (position, site) (BrE) lugar m, sitio m; (in market, fair) puesto mb) ( sales pitch)5) u ( substance) brea f
II
1.
1) ( set up) \<\<tent\>\> armar, montar; \<\<camp\>\> montar, hacer*2) ( sport) \<\<ball\>\> lanzar*, pichear3)a) (aim, set, address)they pitched their opening offer at 3% — situaron su oferta inicial en un 3%
b) ( Mus)
2.
vi1)a) ( fall) (+ adv compl) caerse*he pitched forward onto his face — se fue or cayó de bruces
b) ( lurch) \<\<ship/plane\>\> cabecear2) ( Sport)a) ( in baseball) lanzar*, pichearb) (in golf, cricket) \<\<ball\>\> caer*, dar*3) (campaign, fight) (AmE)to be in there pitching — (colloq) estar* en la brecha or al pie del cañón
•Phrasal Verbs:- pitch in
I [pɪtʃ]1. N1) (esp Brit) (Ftbl, Cricket, Hockey) (=area of play) campo m, cancha f (LAm)2) (Baseball) (=throw) lanzamiento m, tiro m4) (esp Brit) [of market trader] puesto m ; [of homeless person] sitio m5) (=height, degree) extremo m, punto mfever 2.matters reached such a pitch that... — las cosas llegaron a tal extremo or a tal punto que...
6) * (=sales talk) rollo * m•
she stood up and made her pitch — se levantó y soltó su rollosale 2.he made a pitch for the women's vote — procuró hacerse con or acaparar los votos de las mujeres
8) (Naut) cabezada f2. VT1) (=throw) [+ ball] lanzar; [+ person] arrojar•
he was pitched off his horse — salió disparado del caballo•
the impact pitched her over the handlebars — el impacto la arrojó por encima del manillar2) (Mus) [+ note] dar; [+ instrument] graduar el tono de3) (=present)today he pitched the plan to business leaders — hoy presentó el plan ante los dirigentes de negocios
you're pitching it a bit high! or strong! — ¡estás recargando las tintas!
4) (=set up) [+ tent] armar, montar•
to pitch camp — acampar, montar el campamento3. VI1) (=fall) [person] caer, caersehe pitched head-first over the wall — se cayó or cayó de cabeza por el muro
the ball pitched in front of him — la pelota cayó delante de él or vino a parar a sus pies
•
to pitch forward, the passengers pitched forward as the coach stopped — los pasajeros salieron despedidos hacia adelante cuando se paró el autocarhe went down on his knees, then pitched forward — se cayó or cayó de rodillas y luego de bruces
2) (Naut, Aer) cabecear3) (Baseball) lanzar- be in there pitching4.CPDpitch inspection N — (Brit) (Sport) inspección f del terreno de juego
we have arranged a pitch inspection by a referee for 9am on Wednesday morning — hemos dispuesto que un árbitro inspeccione el terreno de juego el miércoles a las nueve de la mañana
pitch invasion N — (Brit) invasión f de campo
there was a peaceful pitch invasion after Juventus's eighth goal — después del octavo gol de la Juventus hubo una pacífica invasión de campo
pitch pipe N — (Mus) diapasón m
pitch shot N — (Golf) pitch m
- pitch in- pitch up
II [pɪtʃ]1.N (=tar) brea f, pez f2.CPDpitch blackness N — oscuridad f total
pitch pine N — (=wood) pino m de tea
* * *[pɪtʃ]
I
1)a) (level, degree) (no pl) punto m, extremo m, grado mb) u c ( Mus) tono mto have perfect pitch — tener* oído absoluto
2) c ( in baseball) lanzamiento m4) ca) (position, site) (BrE) lugar m, sitio m; (in market, fair) puesto mb) ( sales pitch)5) u ( substance) brea f
II
1.
1) ( set up) \<\<tent\>\> armar, montar; \<\<camp\>\> montar, hacer*2) ( sport) \<\<ball\>\> lanzar*, pichear3)a) (aim, set, address)they pitched their opening offer at 3% — situaron su oferta inicial en un 3%
b) ( Mus)
2.
vi1)a) ( fall) (+ adv compl) caerse*he pitched forward onto his face — se fue or cayó de bruces
b) ( lurch) \<\<ship/plane\>\> cabecear2) ( Sport)a) ( in baseball) lanzar*, pichearb) (in golf, cricket) \<\<ball\>\> caer*, dar*3) (campaign, fight) (AmE)to be in there pitching — (colloq) estar* en la brecha or al pie del cañón
•Phrasal Verbs:- pitch in -
17 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
18 défoncer
défoncer [defɔ̃se]➭ TABLE 31. transitive verb[+ porte, clôture] to smash in ; [+ route, terrain] to plough up2. reflexive verb* * *defɔ̃severbe transitif to smash [vitrine, barricade]; to break [something] down [porte]; to break the springs of [divan, sommier]; to smash [something] in [aile, arrière d'une voiture]; to dent [chapeau]il lui a défoncé la mâchoire — (colloq) he broke his jaw
* * *defɔ̃se vt[caisse] to smash open, [porte] to smash in, to smash down, [lit, fauteuil] to ruin the springs of, [terrain, route] to rip up, to plough up* * *défoncer verb table: placerA vtr1 ( casser) to smash [vitrine, barricade]; to break [sth] down [porte]; to break the springs of [divan, sommier]; to smash [sth] in [aile, arrière d'une voiture]; to dent [chapeau]; il lui a défoncé la mâchoire○ he broke his jaw; la pluie a défoncé le terrain the rain has churned up the ground; les camions ont défoncé la piste the lorries have ruined the track ou left the track full of holes;2 ( ôter le fond) to knock the bottom out of [tonneau, bateau];4 ○( surpasser) to break [taux, record]; défoncer les taux d'audience Radio, TV to break all the ratings records.B se défoncer vpr1 ○( peiner) quand il est sur scène il se défonce when he's on stage he gives it his all; se défoncer pour qn/pour faire to do everything one possibly can for sb/to do;2 ◑( se droguer) drug users' slang to get high○ (à on); se défoncer à l'héroïne to shoot heroin; se défoncer à la colle to sniff glue.[defɔ̃se] verbe transitif[démolir - porte] to smash in (separable), to knock down (separable) ; [ - mur] to smash ou to knock down (separable), to demolish ; [ - chaussée] to break up (separable) ; [ - caisse, tonneau] to smash ou to stave in (separable)————————se défoncer verbe pronominal intransitif1. (familier) [se démener - au travail] to work flat out ; [ - en se distrayant] to have a wild time2. (très familier) [se droguer] to get highil se défonce à l'héroïne/à la colle he does heroin/glue -
19 effet
effet [efε]1. masculine nouna. ( = résultat) effect• faire effet [médicament] to take effectb. ( = impression) impression• c'est tout l'effet que ça te fait ? is that all it means to you?• quel effet ça te fait d'être revenu ? how does it feel to be back?• ça m'a fait un drôle d'effet de le revoir après si longtemps it felt really strange seeing him again after so longc. ( = artifice, procédé) effecte. ( = valeur) effet de commerce bill of exchangef. (locutions)• cela me plaît beaucoup, en effet yes indeed, I like it very much• étiez-vous absent mardi dernier ? -- en effet, j'avais la grippe were you absent last Tuesday? -- yes, I had flu• tu ne travaillais pas ? -- en effet you weren't working? -- no, I wasn't► sous l'effet de under the effects of2. plural masculine noun3. compounds* * *efɛ
1.
nom masculin1) ( conséquence) effectfaire de l'effet — [médicament] to work; [commentaire] to have some effect
prendre effet — [mesure] to take effect
2) ( impression) impressionfaire bon/mauvais effet — to make a good/bad impression
être du meilleur effet — [vêtement] to look extremely nice
faire un drôle d'effet — [vitesse, alcool, rencontre] to make one feel strange
3) ( procédé) effect4) ( but)5) ( phénomène)6) Sport spin
2.
en effet locution adverbiale indeed
3.
Phrasal Verbs:* * *efɛ1. nm1) (d'une cause) effect, resultJe pense pour ma part que c'est l'effet de la concurrence. — In my opinion it's a result of competition.
2) (= résultat tangible) [médicament, menace] effectavoir de l'effet — to have an effect, to be effective
faire de l'effet — to have an effect, to be effective
Pensez-vous que cela aura de l'effet? — Do you think it'll have an effect?, Do you think it'll be effective?
Ce médicament fait rapidement de l'effet. — This medicine takes effect quickly.
3) (= artifice)4) TENNIS5) (= impression) feeling, impressionÇa m'a fait un drôle d'effet de le revoir. — It gave me a strange feeling to see him again.
Ça nous a fait beaucoup d'effet. — It left a deep impression on us.
Ça fait beaucoup d'effet. — It's very impressive.
faire l'effet de; Il m'a fait l'effet d'un garçon honnête. — He struck me as a decent chap.
6) COMMERCE bill7) DROIT, [loi, jugement] applicationC'est plutôt risqué. - En effet! — That's rather risky. - It is indeed!
Je ne me sens pas très bien. - En effet, tu as l'air pâle. — I don't feel very well. - Yes, you do look pale.
On peut en effet se demander si... — We may indeed ask ourselves if...
Il est assez arrogant, en effet. — He is rather arrogant, you're right.
2. effets nmpl1) (= vêtements) things2) (= artifices)effets spéciaux CINÉMA — special effects
* * *A nm1 ( conséquence) effect; il y a un rapport de cause à effet entre les deux phénomènes there is a relation of cause and effect between the two phenomena; effets négatifs de qch sur qch/qn adverse ou ill effects of sth on sth/sb; effets positifs de qch sur qch/qn beneficial effects of sth on sth/sb; subir/ressentir les effets de qch to suffer from/feel the effects of sth; avoir un effet positif/négatif/catastrophique to have a positive/negative/disastrous effect (sur on); ma remarque a eu l'effet inverse de celui que je voulais my remark had the opposite effect from the one I intended; n'avoir aucun effet [critique, suggestion, campagne] to have no effect; [médicament] not to work; leurs remarques n'ont eu aucun effet sur moi their remarks didn't affect me; faire de l'effet [médicament, traitement] to work; [article, commentaire] to have some effect; le café/l'alcool me fait beaucoup d'effet coffee/alcohol has a very strong effect on me; avoir pour effet de faire to have the effect of doing; prendre effet [mesure, loi] to take effect; sous l'effet de l'alcool under the influence of alcohol; sous l'effet de la dévaluation under the impact of devaluation; sous l'effet de la passion in a fit of passion; sous l'effet de la colère in a rage;2 ( impression) impression; faire bon/mauvais effet [personne, comportement] to make a good/bad impression; être du meilleur effet [vêtement] to look extremely nice; être du plus mauvais effet [vêtement, remarque] to be in the worst possible taste; quel effet cela te fait d'être père? how does it feel to be a father?; faire un drôle d'effet [vitesse, alcool, rencontre] to make one feel strange; ça fait de l'effet d'arriver avec une jambe dans le plâtre arriving with one's leg in plaster makes an impression; faire son (petit) effet [bijou, décoration] to make quite an impression; il me fait l'effet d'un homme honnête/d'une crapule he looks like an honest man/a crook to me; leur réponse m'a fait l'effet d'une douche froide their answer came as a real shock to me; un effet de surprise an element of surprise; ⇒ bœuf;3 ( procédé) effect; effet comique/de style comic/stylistic effect; rechercher l'effet to strive for effect; ma blague n'a fait rire personne, j'ai raté mon effet my joke fell flat and no-one laughed; il ne réussit jamais ses effets he tries but it never comes off; couper tous ses effets à qn to steal sb's thunder; faire des effets de jambes○ to show a bit of leg○; faire des effets de manches to wave one' s arms about theatrically;4 ( but) à cet effet for that purpose;5 ( phénomène) l'effet Joule/Doppler the Joule/Doppler effect; l'effet Maastricht the Maastricht effect;6 Sport spin; donner de l'effet à une balle to put spin on a ball.B en effet loc adv soyez prudent, les routes sont en effet très glissantes do be careful because the roads are very slippery indeed; les résultats sont en effet excellents the results are indeed excellent; ‘tu n'étais pas chez toi hier soir?’-‘en effet’ ‘you weren't home yesterday evening?’-‘no, I wasn't’; en effet, tu avais raison actually, you were right.effet de champ field effect; effet de commerce commercial bill; effet de filé blur that gives an impression of movement; effet de levier leverage; effet de serre greenhouse effect; effet spécial special effect; effets publics government securities; effets secondaires side effects.[efɛ] nom masculinc'est bien l'effet du hasard si... it's really quite by chance that...avoir pour effet de: ton insistance n'aura pour effet que de l'agacer the only thing you'll achieve ou do by insisting is (to) annoy himtes somnifères ne m'ont fait aucun effet your sleeping pills didn't work on me ou didn't have any effect on memettre à effet to bring into effect, to put into operation2. [impression] impressionfaire beaucoup d'effet/peu d'effet to be impressive/unimpressivefaire bon/mauvais/meilleur effet: son discours a fait (très) bon/mauvais effet sur l'auditoire the audience was (most) favourably impressed/extremely unimpressed by his speechune jupe fera meilleur effet qu'un pantalon a skirt will make a better impression than a pair of trousersfaire l'effet de: il me fait l'effet d'un jeune homme sérieux he strikes me as (being) a reliable young man3. [procédé] effecteffet de contraste/d'optique contrasting/visual effecteffet de perspective 3-D ou 3-dimensional effectmanquer ou rater son effeta. [magicien] to spoil one's effectb. [plaisanterie] to fall flat, to misfire4. FINANCE & COMMERCEeffet escomptable/négociable discountable/negotiable billeffets à payer/recevoir notes payable/receivableeffet à courte échéance short ou short-dated billeffet à longue échéance long ou long-dated billeffet à vue sight bill, demand bill ou drafteffet Doppler/Compton/Joule Doppler/Compton/Joule-Thompson effect————————effets nom masculin pluriel[affaires] things[vêtements] clotheseffets personnels personal effects ou belongingsà cet effet locution adverbialeto that effect ou end ou purposeen effet locution adverbiale1. [effectivement]oui, je m'en souviens en effet yes, I do rememberc'est en effet la meilleure solution it's actually ou in fact the best solutionon peut en effet interpréter l'événement de cette façon it is indeed possible to interpret what happened in that way2. [introduisant une explication]je ne pense pas qu'il vienne; en effet il est extrêmement pris ces derniers temps I don't think he'll come, he's really very busy these daysil n'a pas pu venir; en effet, il était malade he was unable to come since he was ill3. [dans une réponse]drôle d'idée! — en effet! what a funny idea! — indeed ou isn't it!————————sous l'effet de locution prépositionnelleêtre sous l'effet d'un calmant/de l'alcool to be under the effect of a tranquillizer/the influence of alcohol -
20 clap
1. n хлопанье, хлопок2. n хлопки, аплодисменты3. n удар4. n шлепок; шлёпанье; похлопывание5. v хлопать; аплодировать, рукоплескать6. v делать резкое движение, рывок7. v похлопать8. v разг. упрятать, загнать9. n груб. трипперСинонимический ряд:1. bang (noun) bang; blast; boom; burst; crack; crash; peal; smash; wham2. blow (noun) blow; cuff; hit; impact; jab; slam; slap; smack; swat3. applaud (verb) acclaim; applaud; applause; approve; cheer; give a standing ovation; handclap; praise; root4. hit (verb) bang; box; clobber; crash; hit; slam; slap; smack; strike; swat; thump; whackАнтонимический ряд:
- 1
- 2
См. также в других словарях:
impact scheduling — / ɪmpækt ˌʃedju:lɪŋ/ noun the practice of running advertisements for the same product close together so as to make a strong impression on the target audience ● Impact scheduling can achieve rapid brand awareness … Marketing dictionary in english
Impact Wrestling — Genre Sports entertainment Professional wrestling Created by Jeff Jarrett Vince Russo … Wikipedia
Audience theory — is an element of thinking that developed within academic literary theory and cultural studies. With a specific focus on rhetoric, some, such as Walter Ong, have suggested that the audience is a construct made up by the rhetoric and the rhetorical … Wikipedia
Audience design — is a sociolinguistic model outlined by Allan Bell in 1984 which proposes that linguistic style shifting occurs primarily in response to a speaker s audience. According to this model, speakers adjust their speech primarily towards that of their… … Wikipedia
Audience effect — The audience effect is the impact that a passive audience has on a subject performing a task. It was first formally noted in various psychology studies in the early 20th century. During some studies the presence of a passive audience facilitated… … Wikipedia
PCI-Media Impact — empowers communities worldwide to inspire enduring change through the creative use of storytelling. Founded in 1985, Media Impact has trained hundreds of organizations and community leaders in the effective use of media to address critical social … Wikipedia
TNA Impact! Zone — Infobox Stadium stadium name = Soundstage 21 nickname = The iMPACT! Zone location = Universal Studios Florida opened = 1989 owner = Universal Studios operator = Universal Studios surface = Concrete 80% polystyrene 20% tenants = Nickelodeon GUTS… … Wikipedia
Cultural impact of The Colbert Report — The Colbert Report, which premiered in American cable television on October 17, 2005, has had a cultural impact since its inception, when the show introduced Truthiness as a word. Issues in and references to American and world culture are… … Wikipedia
environmental impact — UK US noun [C, usually singular] ENVIRONMENT ► the effect that the activities of people and businesses have on the environment: eliminate/minimize/reduce the environmental impact »Scores of public service announcements will be aired giving the… … Financial and business terms
Cultural impact of the Guitar Hero series — Guitar Hero, which has expanded to include drums and vocals in addition to lead and bass guitar, has become a popular activity and has had a significant impact across several different industries. Guitar Hero is a series of rhythm video games… … Wikipedia
psychological operations impact indicators — An observable event or a discernible subjectively determined behavioral change that represents an effect of a psychological operations activity on the intended foreign target audience at a particular point in time. It is measured evidence,… … Military dictionary